Continuing an aggressive acquisition strategy, Dentsu Aegis Network has acquired a mobile and online retail commerce agency in Shanghai.
VeryStar Internet Science and Technology will become part of DAN’s digital agency Isobar China and will be known as “VeryStar – Linked by Isobar”.
The agency did not disclose the acquisition price.
Based in Shanghai, VeryStar services clients including Uniqlo, Pizza Hut and KFC. As a WeChat and Alipay certified mobile platform design agency, the acquisition sees the agency to support Isobar in the rapidly expanding mobile and online commerce market in China.
Nick Waters CEO Dentsu Aegis Network Asia Pacific said China is now the largest e-commerce market in the world and this is a key capability for the group.
"VeryStar offers a rare opportunity to bring in that expertise to take full advantage of the rapid growth of the commerce market over the next few years. There is great talent within the VeryStar business and I look forward to seeing their significant contribution to both Isobar and Dentsu Aegis Network in China.”
Jane Lin-Baden, CEO Isobar China Group, added the acquisition was strategically important to support DAN's ambition to become the number one agency in brand commerce in China by 2018.
"I’m confident that the added strength to the Isobar China leadership team and VeryStar’s specialist capabilities in mobile commerce and online retail will drive us to fulfill our goals. I look forward to working with Milan and the team to drive the business forward in this ever changing and diverse environment.”