Dentsu Aegis Network acquires Darwin to uplift digital strength

Dentsu Aegis Network has announced to acquire China-based digital performance agency Darwin Marketing Limited (Darwin).

After the acquisition, Darwin will be integrated with iProspect, doubling headcount and adding significant scale in search and performance marketing products and services under the single entity of iProspect China.

Darwin’s key founder TR Harrington will remain as a consultant and Kenneth Cheung, currently Darwin’s VP operations, will join the iProspect China management team.

Nick Waters CEO Dentsu Aegis Network Asia Pacific said the acquisition continues its strategy of investing in faster growing segments and regions.

Ruth Stubbs CEO iProspect Asia Pacific said: “To win in the search and performance space today, we need scale and skill. We have the opportunity with Darwin to reinforce iProspect and further diversify our performance expertise in China.”