PRMMS Hero 2024
marketing interactive Digital Marketing Asia Singapore 2024 Digital Marketing Asia Singapore 2024
Deliveroo HK rolls out new measures to help restaurants survive amid latest government restrictions

Deliveroo HK rolls out new measures to help restaurants survive amid latest government restrictions

share on

As the number of confirmed COVID-19 cases has risen lately, Deliveroo Hong Kong has rolled out more measures to help restaurants and riders. 

Food outlets in Hong Kong are now prohibited to offer dine-in services from 6pm to 5am. In response, Deliveroo Hong Kong has decided to further reduce restaurant commission rates to 3% for pick-up orders. Applicable to all partner restaurants, this commission reduction will run until the end of September.

In addition, customers will get a 30% discount funded by the delivery company for all pick-up orders until 24 July.

The new relief measure aims to help F&B providers across Hong Kong to generate additional revenue, ensure customers can still access food through more affordable takeaway services and support social distancing (as pick-up services enable customers to avoid waiting time), skip the queue, and enjoy a good meal even while the dine-in service is suspended.

Additional measures include the extension of service hours. From 18 July, Deliveroo Hong Kong will extend its delivery hours until 11:30 pm, while more time slots have been opened for riders to meet with the expected rises in demand for food delivery services.

The company has also activated its “Here To Deliver” campaign, investing in a multi-channel mass marketing plan to help restaurants reach their target customers by letting customers know they are still operating for delivery and pick-ups.

"Amid the uncertainty, Deliveroo is committed to supporting our restaurant partners, riders and hungry customers in Hong Kong. These are the most significant social distancing measures yet. It’s critical that we act fast to bolster previous action and introduce new measures of our own, so that restaurants can continue to do business, riders can continue to earn and people in Hong Kong can continue to access great food in a safe way," said Brian Lo, general manager of Deliveroo Hong Kong.

Related articles

Deliveroo HK works with Bowtie to offer insurance to riders and their families

Deliveroo HK helps the underprivileged with new tipping feature

Deliveroo Hong Kong reports citywide demand for vegan food is on the rise


share on

Follow us on our Telegram channel for the latest updates in the marketing and advertising scene.

Free newsletter

Get the daily lowdown on Asia's top marketing stories.

We break down the big and messy topics of the day so you're updated on the most important developments in Asia's marketing development – for free.

subscribe now open in new window