While several industries have struggled hugely during the global COVID-19 pandemic, the food delivery market has experienced a boom. One such platform, Deliveroo Hong Kong, has revealed some statistics about the dining habits of Hongkongers during this time, including the finding that vegan options have massively increased in popularity.
According to the platform's latest study, in early May the number of vegan orders saw year-on-year growth of 104%. The growing demand for vegan dining has led Deliveroo Hong Kong to expand its healthy and sustainable food options, and to partner with more vegan restaurants across the city in order to offer a wider variety of vegetarian and semi-vegetarian dishes.
“There has never been a better time for healthy eating in Hong Kong, whether you’re a full-time vegan or a part-time plant-based food fan. It’s clear that Hongkongers have a taste for more vegan options, and Deliveroo is more than happy to oblige as we’re always looking to innovate and provide more diverse takeaway eating options on our platform," said Brian Lo, general manager of Deliveroo Hong Kong.
The number of partner restaurants on the platform to offer vegan options has risen from 80 to 266. Central district is a hub for many such vegan restaurants, with the number of partner restaurants serving up vegan meals more than doubling in the past year. Deliveroo Hong Kong has tried to strengthen its ties with these outlets through actions such as adding plant-based group Treehouse to its delivery-only kitchens in Wanchai and Quarry Bay.
"We have expanded through Deliveroo Hong Kong. By doing so, we have been able to create two more new virtual brands. Growing with Deliveroo Hong Kong has been a tremendous way to reach new customers and test different markets in other up and coming areas, where we don't yet have a physical presence," said Christian Mongendre, founder of Treehouse.