Degussa goes for gold this Valentine’s Day

This Valentine’s Day, Degussa, European precious metals trading house, is celebrating the season with a fine selection of gold coins, bars and jewellery.

With the help of boutique agency, Blak Labs, Degussa has launched a witty campaign that puts consumers in the mood for love – and gold. The campaign runs in key print publications and digital media this month.

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“Just like love, gold stands the test of time,”  Bunnarith Lo, marketing director for Degussa Singapore said. “With the opening of our flagship store on Orchard Road, Singaporeans have the unique opportunity to present a precious and timeless gift to someone special.”