DDB China has appointed Twelve Tong(pictured) as vice president of DDB Group North China, charged with leading the agency’s new business expansion.
Based in Shanghai, Tong reports to Richard Tan, president & CEO of DDB Group North China.
“In recent years, Chinese brands have become a force to be reckoned with on the global platform. Not only have they dominated the local scene, but have made ample noise in international markets," said Tan.
"With this in mind, we are strengthening our services for Chinese brands to help them drive their market presence and communication strategies and reach consumers across a wider terrain."
“Twelve’s first-hand experience working in China’s diverse markets gives him keen consumer insight and a solid grip on the pulse of the markets. Coupled with the winning combination of concrete operational experience and a foundation in 4A agencies, we believe he will make a great addition to the team,” he added.
Twelve has spearheaded business across China, covering brand markets spanning the country, and driving in-depth conversations with a variety of consumer groups. Throughout the years, teams under Twelve’s leadership have won a multiple of marketing awards for client brands, such as Effies (China, APAC), Hong Kong 4A Advertising Awards and Cannes.
Commenting on the appointment, Tan said: “This is the golden age; Chinese brands are becoming increasingly sophisticated and communication methods are solidifying a new direction in the digitally skewed world of advertising. This is creating new opportunities for the marketing communication industry and more importantly, Chinese brands are prioritizing effective and creative communication with consumers."
“As one of the first group of advertising graduates in China, I sincerely hope to see Chinese brands earn a place in consumers’ hearts around the world. It is truly an honor to have the opportunity to be on the frontlines. DDB’s respect for creativity, its cultivation of talent and prioritization of client service has led me to believe that I have found the right platform to create – along with DDB and our clients – innovative work that will make a difference,” he added.
Source: Press release