DDB Group Asia Pacific has named Richard Morewood as regional business director for its McDonald’s account, replacing Angie Wong, who shifts to the agency’s Johnson & Johnson team.
Based in Shanghai, Morewood will be tasked to enhance digital creative solutions across the region for McDonald’s.
Across China, McDonald’s is largely managed by Omnicom agencies TBWA, which handles creative duties and DDB, which is responsible for its digital creative duties.
Morewood was previously managing partner of DDB Group Australia, with a focus on the McDonald’s account across Australia and New Zealand.
In a statement John Zeigler, chairman and CEO of DDB Group Asia Pacific, said Morewood had done an incredible job leading the McDonald’s business in Australia and New Zealand and will use this experience to build creative and strategic excellence for McDonald’s across the entire region.