DDB names Leo Tsui as digital lead and head of Tribal

To ramp up its social-commerce solutions offering, DDB Group Hong Kong has hired Leo Tsui as head of Tribal Worldwide Hong Kong and head of digital, DDB Group Hong Kong.The news comes hot on the heels of Carol Lam’s appointment as chief creative officer and managing director for the agency.Reporting directly to Lam, Tsui will further innovate the agency by developing more creative, compelling and comprehensive digital solutions for clients, including a new breed of social-commerce services. Also working closely with Jeff Cheong, president of Tribal Worldwide Asia, Tsui will tap into Tribal’s pool of 35 technologists, to provide mobile and social commerce solutions for clients.Tsui joins from WPP’s digital network Mirum Hong Kong where he was general manager. There he evolved the agency’s digital offerings from website and e-commerce into an integrated digital offerings, including mobile, social, tech-led activation and experiential marketing. He worked with a wide spectrum of Hong Kong’s blue chip clients, including Hong Kong Tourism Board, Hang Seng Bank, AXA, Wynn, BMW, Chow Sang Sang, Dairy Farm Group and Ocean Park. Leo has also worked at Gravitas as strategy director and at Nielsen Online as business manager. Lam said: “Leo is a top-notch leader in both the digital marketing and the technology sectors. He has a strong track record in creating innovative and integrated brand experiences that translate into commercial success for clients. DDB is determined to lead the industry, and to do so at the speed of today's culture.”“Leo will play a vital role in developing a more cohesive and proactive partnership across DDB Group’s digital offering. His appointment is a testament to our commitment to clients in delivering a more personalized, agile and innovative suite of marketing solutions that can drive strong market success," she added.Tsui commented: “Working alongside Carol and Jeff, I look forward to not just continuing the agency’s momentum, but also doing some really smart marketing work for clients.”