DDB has appointed Guillaume Pagnoux as one of its chief creative planners. According to the agency, he is also part creative copywriter and part product innovator.
This comes following the letter that DDB put up to the best planners in town. Now Pagnoux, together with Carlos Palacios, will be the two planning chiefs in DDB Group Singapore.
Pagnoux joins from Media Arts Lab, TBWA where he was regional planning director, and prior to that he spent six years at Ogilvy as regional planning director. Guillaume has in total 14 years experience working in Singapore, Malaysia and Asia.
He has worked on Apple, Pizza Hut, GSK, Heineken, Guinness and HSBC, and has a lot to contribute to DDB’s work on McDonald’s, StarHub, Samsung, Heineken and DBS Bank.
“DDB is huge on planning, especially in how creativity can drive exceptional results. This remains our obsession to find the mythical creatures of marketing. We’re thrilled that Pagnoux has joined our stellar group of planners,” said the agency.