DDB China ups its focus on McDonalds

DDB China has appointed Zae Tein (pictured) as business director for McDonald’s digital business, tasked with coming up with creative business solutions through Tribal Worldwide Shanghai.

Based in Shanghai, Tein reports to Craig Lonnee, chief development officer of DDB Group Asia Pacific and DDB Group China. She will be supported by Karen Ding, also newly appointed digital planner.

Tein has worked with the likes of Canon, J&J Healthcare, P&G and DBS Bank. Ding, brings her experience from working with clients like Nike and Unilever and agencies including Mindshare and PHD.