DDB brings onboard new creative director and regional planning head

DDB Group Singapore has appointed Iu La Lueta (pictured left) and Neil Cotton (pictured right) to bolster its creative and strategic team. Lueta joins the agency as its new creative head, while Cotton comes onboard as the new regional planning director.

Lueta previously helmed the role of an executive creative director of content at Alma DDB in Miami. In his new role as creative director, he will be based in Singapore. He will be working closely with creative chairman Neil Johnson and chief creative officer Chris Chiu on DDB’s new creative spirit, "Move Beyond Reason".

Lueta also brings with him 15 years of experience in the industry. He has also worked with global brands such as McDonald’s, Netflix, Coca-Cola, Volkswagen, Chupa Chups, Bayer, Danone and many others.

Meanwhile, Cotton was previously the chief strategy officer and global strategy lead at Grey, working on the GlaxoSmithKline account. He also was involved in the agency's planning discipline at its Singapore hub. With over 25 years’ experience in the industry, Cotton has worked on client campaigns in various markets such as London, New York, Hong Kong and Shanghai.

“We are very excited to have Lueta and Cotton on our team here in Singapore. At a time when we need the best talent to do great marketing, we found two world-class talents – not prima donnas, but hardworking and humble ones. Life’s full of irony. We’ve gone a long way to find Lueta from Miami, while Cotton was always near our doorstep in Singapore," said David Tang, CEO at DDB Asia.

Just last month, DDB introduced a new visual identity in a bid to “capture the essence” of what it is as an agency, and as an outward symbol of its thinking, work, and people. Included in its visual identity is an exclusively-licensed font, a new colour palette, as well as the full name of the agency in its operations and external assets – Doyle Dane Bernbach. The change in identity and logo comes in line with the new positioning work underway for the global network, which commemorates its 70th anniversary.

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