It's official, Hongkongers love to travel. New research shows that on average, Hong Kong people travel overseas three times a year and spend a total of HK$28,721 per person. With some 75% of that travel booked online, DBS has launched a new platform to grab an increasingly larger share of that online travel spending.
In the past several years the bank has invested heavily to drive innovation in digital banking, and its latest initiative iGO Rewards aims to simplify the customer experience even more.
iGO is a travel platform that enables DBS Black MasterCard cardholders to travel by redeeming their DBS dollars directly. The core features include instant confirmation, partnerships with major airlines and more than 100,000 hotels globally and access to professional travel experts.
To launch the platform, DBS tasked UM Rally to generate buzz and create anticipation on social media, which has resulted in an engagement campaign with actor Louis Koo. The social videos will be launched in the coming weeks show how DBS Black Card helped Louis Koo to solve a series of crises.
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Posted by DBS Black Card (HK) on Monday, February 22, 2016