DBS has brought Hong Kong actor, Louis Koo (古天樂) and two influencers from 100most into its latest marketing campaign of DBS Black Card.
Featured by the satirical weekly magazine 100most and supported by the social media agency UM Rally, the video turned Louis Koo into a relationship tutor. While Koo gives advice to a couple on how to make traveling plans or celebrate their anniversary, he also gives several tips on using DBS's Black Card.
The video, published in late September on Facebook, generated 1.3m organic views within 24 hours after launch. The demo site for non-cardholders saw a massive surge on the first day with 594% unique visitor traffic growth.