DBS Hong Kong's rebrand campaign “Live more, Bank less” is underway and as part of its campaign, the bank is offering the public free ferry rides tomorrow.
Announced in July, the campaign aims to demonstrate hassle-free banking services, embedding banking in the daily lives of customers and encourage people to have more time on the people and things they care about.
The bank's inaugural "Live More Day" will offer the public free rides on the two Star Ferry routes running between Tsim Sha Tsui and Central, and Tsim Sha Tsui and Wan Chai, for the entire day on 18 August. Meanwhile local singer JW (Joey Wong) will busk at Tsim Sha Tsui in the afternoon to help promote the event.
The campaign will not end until October. DBS Hong Kong will be in collaboration with Swire Properties, lunchtime busking sessions at Taikoo Place under the “PROJECT AFTER 6: Busking” initiative are planned for September and October to help talented office professionals in Hong Kong fulfill their musical aspirations, and foster community joy and happiness.