DBS Bank tops LinkedIn’s 2015 list of Most Influential Brands

DBS Bank, a leading financial services group in Asia, has clinched the top spot in LinkedIn’s 2015 list of Most Influential Brands in Singapore. This was followed by Thomson Reuters, whilst Marina Bay Sands took the third spot.

The ranking is based on LinkedIn’s Content Marketing Score which is calculated by measuring a brand’s unique engagement and dividing it by a brand’s audience. The rankings show that in Singapore, a mix of home-grown, regional and international brands are excelling in developing engaging content marketing strategies.

According to a press statement from LinkedIn, Thomson Reuters’ inclusion in the top ten demonstrates that high quality, long form content is key in keeping people engaged on social media.

Here are the other top tentop ten most influential brands among Singapore LinkedIn members in 2015:

  1. DBS Bank
  2. Thomson Reuters
  3. Marina Bay Sands
  4. Lazada Group
  5. Singapore Management University
  6. Tata Technologies
  7. Changi Airport Group
  8. IDA Singapore
  9. International SOS
  10. EMAS Group

Olivier Legrand, head of marketing solutions, LinkedIn Asia Pacific & Japan, said, “While most brands understand that content is becoming the lifeblood of modern marketing, many are just starting out in the quest to successfully leverage content to boost engagement with audiences.  As everyone is inundated with information, brands that cut through the clutter are those that provide quality and tailored content. To be taken seriously, content must provide utility and these brands are doing just that.”

Singapore is part of LinkedIn’s ranking of the most influential brands globally. Delving further into data from the Content Marketing Score, LinkedIn identified drivers that boost content engagement.

The data shows that the most effective brands use a mix of reach, frequency and engagement to connect with stakeholders on LinkedIn. In addition, they are encouraging their employees to act like influencers and boost the reach and engagement of their content by sharing it with their networks.

- 99% of the top global brands have employees sharing their content with their networks

-97% of the top global brands have employee posts contributing to their content efforts

-99% of top brands regularly share updates on their LinkedIn Company Page

-73% of top brands are utilising Sponsored Updates

All of these top brands post an average of 12.6 updates per week.