DBS was once again named Event Marketer of the Year in front of a crowd of 300 marketing and events professional from across South Asia, Southeast Asia and ANZ who came together to celebrate at the Shangri-La Hotel Singapore.
The bank walked away with five gold (Best Event – Branding, Best Event - Games/Contests, Best Event – Home-Grown, Best Event – Use of Mobile/Apps and Best Event – Use of Venue), and two silver (Best Event – Ambience and Best Event – Targeted Community). Check out the full list of winners here.
The wins were for the campaign "DBS Marina Regatta" that wowed the judges the most for branding.
HP Asia Pacific & Japan was the second-highest scoring brand of the night with a trophy haul which included three Gold for Best Event - B2B, Best Event – Exhibition and Best Event – Retail/Shopper Marketing and one Silver for Best Event – Use of Venue. This gave them a score of 14 according to the Awards’ standard exponential-weighted point system (four points for Gold, two points for Silver and one point for Bronze).
Other brands that won awards include Select Group, Central Singapore CDC, People’s Association and Diageo, amongst many others.
On the agency front, Unearthed Productions grabbed the title of Event Agency of the Year, bringing home the metal on behalf of clients including Gardens by the Bay, Central Singapore CDC, People’s Association and Orchard Road Business Association. Its impressive trophy haul included three golds for Best Event - Community Service, Best Event – Pop-Up Shop and Best Event – Venue Experience. The Events Network (TEN), Pico Art International and DSTNCT achieved impressive results for their brands’ events.
The 2017 judging panel was made up of senior marketing experts from brands across South Asia, Southeast Asia and ANZ including AirAsia Australia, Grab, NTUC Link, Sime Darby Property and The Walt Disney Company Southeast Asia. Check out the full list of judges here.
A total of 86 trophies were presented to the leading event marketers, planners and agencies from across Southeast Asia, South Asia and ANZ. The Marketing Events Awards 2017 was supported by partners Cellarmaster Wines, Graphiss Media and Live!Studios.