DBS Bank and Codigo named overall champions at Mob-Ex 2015

At a gala dinner at Singapore’s Mandarin Orchard Hotel, DBS Bank whizzed its way to bag the top honour at the Mob-Ex Awards 2015.

It clinched four golds and one silver across four categories including Best App/Content by a Consumer Brand and Best User Experience. It inched narrowly ahead closest rivals Singapore Press Holdings who took home three golds and two silvers, and United Overseas Bank which bagged one gold, five silver and three bronze trophies.

On the agency front, Codigo wowed the over 300-strong audience after winning the overall winner, with three gold, one silver and two bronze trophies it won for Faber Peak, McDonald's Singapore and Singapore Cable Car.

Germs Digital also had a great run, winning three golds and one silver for Singapore Press Holdings and Lowe Vietnam impressed judges with its work for Castrol and Unilever Vietnam.

Other big winners at this year’s awards include McDonald’s Philippines with two golds and one silver, AXA Insurance Singapore with a gold, silver and bronze each and also McCann Kuala Lumpur for the trophies it won for Mutiara Malaysia and Petronas.

To view the full list of winners, click here.

The third edition of Mob-Ex Awards saw more than 340 entries received from around Southeast Asia, before being shortlisted to 145 finalists in the 29 contested categories.  Judging the awards were senior mobile and marketing professionals from regional brands such as Epson Philippines, HTC South Asia, Lenovo Singapore, Nestle Indonesia and Standard Chartered Bank Malaysia.

The Mob-Ex Awards 2015 was sponsored by Millennial Media and supported by partners Cornerstone, Lanyon and Peroni Nastro Azzurro.