DBS and CNN International Commercial (CNNIC) have partnered up for an advertising and sponsorship campaign specialised in digitalisation, sustainability and social causes that will engage CNN International’s audiences across TV, digital and social platforms.
As long-standing partners, both CNNIC and DBS share a joint vision to engage and inspire audiences to be mindful of ecological impact and embrace a sense of social responsibility towards a sustainable future. At the same time, the campaign aims to raise awareness of technological megatrends and the relevance to society.
As part of the campaign, DBS is the exclusive sponsor of two half-hour “Inventing Tomorrow" shows which aired on CNN International in September and October. The third season of the show showcases how companies around the world are inventing new ways to tackle the growing climate challenges.
In the latest episode, CNN explored Web3 development and met the creators who envisioned a more decentralised internet, the innovators creating a new realm of digital assets and the experts that will help us understand how we got here and what we can expect in the future. A range of digital content relating to "Inventing Tomorrow" is also available for CNN’s global audiences.
“We are delighted to be partnering with DBS for the third consecutive year as we create an inspiring campaign to tell stories that are vital for a better tomorrow. With powerful storytelling and innovative branded content production focusing on important topics like digitalisation and sustainability, we look forward to provoking thoughts and inspiring positive action among CNN’s global audiences,” said Rob Bradley, senior vice president, CNN International Commercial.
Karen Ngui, head of group strategic marketing and communications, DBS, said, “At DBS, we believe in forging firm partnerships that enable us to demonstrate in less conventional ways, how we bring DBS’ strong sense of purpose to life. We hope this latest collaboration will enable DBS to connect with CNN viewers and strengthen our position as a different kind of bank – one that is more like an innovative tech company and a committed proponent of sustainability in action.”
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