DBS tells brand value from the voice of Allan Zeman

To reinforce its position as a thought leader on Asia insights, DBS has rolled out a series of branded Q&A videos - Asian Gamechangers –spotlighting one recognisable entrepreneur each week to share insights and knowledge from their industry, starting yesterday with a video interview of Lan Kwai Fong founder Allan Zeman.

The initiative encompasses Facebook gamification, mobile, digital publicity and PR, is designed to stir public interest by sharing industry insights and knowledge from innovators and entrepreneurs driving progress, growth and breakthroughs in business.

Other recognisable names and industry luminaries to be featured include celebrity chef and restaurateur Harlan Goldstein, investment guru Andrew Look, Asia’s first Master of Wine and Jeannie Cho Lee.

“Like the unique qualities that have made each of our Asian Gamechangers successful in their own right, DBS’ Asian insights and innovative edge are a clear demonstration of our value proposition and the value we bring as an preferred bank for corporates, SMEs and affluent individuals,” said Glendy Chu, head of group strategic marketing and communications at DBS Bank (Hong Kong) Limited.