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David Beckham shares his love for coffee in Nespresso partnership

David Beckham shares his love for coffee in Nespresso partnership

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Nespresso has revealed David Beckham as its official brand partner, which offers an intimate view of Beckham’s love of coffee.

Being a huge coffee drinker himself, Beckham will be sharing an exclusive view of the genuine coffee moments he enjoys.

Don’t miss: Nespresso takes Vertuo Pop launch to the streets with larger-than-life 3D campaign

The partnership was formed on recent data that more people in the UK are regularly drinking more coffee (63%) than tea (59%).

The Nespresso team explained that the celebrity was chosen due to the synonymous love that he had for the beverage with UK culture, stating that “what better way to celebrate the synergy than with someone who embodies it.”

“I’ve always loved Nespresso coffee. Whether I am having a quiet moment at home with my family or preparing myself for a business meeting, the variety of blends is great, it’s so simple to make and every cup tastes incredible,” said Beckham.

The star also stated that working with the Nespresso brand has always been something that he wanted to do.

“We are delighted to be working with Beckham to showcase his genuine love for the nation's favourite drink and his journey of coffee discovery, as well as showing how even the routine coffee moments; with family, with friends, and ourselves, can make every day even more meaningful,” said Anna Lundstrom, CEO for Nespresso in the UK and ROI.

The partnership also features insights on how Beckham makes unforgettable moments with Nespresso. The star unveiled a unique trait of his, where his drink of choice changes from a large black coffee in London to a latte in the countryside.

MARKETING-INTERACTIVE has reached out for more information.

Nespresso has recently also launched a new coffee experience, the Vertuo Pop. As part of its mixed media approach, Nespresso has taken its Vertuo Pop launch campaign to the streets with a larger-than-life 3D build done in collaboration with Clear Channel Singapore.

The 3D build offers consumers an immersive experience that highlights the machine's four coffee styles while showcasing the Vertuo Pop's contemporary design, according to the statement.

Related articles:
Nespresso envelopes MRT commuters in coffee scent as part of new campaign
Nespresso rolls out paper-based compostable coffee capsules
Nespresso introduces new sustainability concept with K11 Musea and common farms

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