Mizone, a vitamin drink brand under Danone Water, has launched its latest TV campaign with Y&R Shanghai in order to build a deeper bond with younger people and encourage them to be proactive.
The brand message has evolved from restoration to propulsion, as the isotonic drinkâ€™s iconic â€˜tilt-manâ€™ device is replaced by hundreds of flying college students.
As the TVCâ€™s young characters try to find excuses to procrastinate, they are propelled forward, quite literally, by a giant Mizone.
Margaret Chen, Danone Water China chief marketing officer, commented: “We are very proud of this new work that happened after a close collaboration with Y&R and we hope that this new film will help build more brand love with the youths of China”.
Creative: Eric Shang, Hank, Yvonne, Na Yiqi
Account management: Justin Dee, Sandy Huang, Joey Gu
Planning: Ben Kay, Shirley Zhou, Stephen Drummond