Danone Aqua picks digital agency for beverage portfolio

Danone Aqua has appointed Lion & Lion as its digital agency for its entire beverage portfolio of Danone Waters in Indonesia. The appointment is for one year and follows a pitch in December 2017. Following the appointment, the agency will begin rolling out digital campaigns for Danone Aqua’s Aqua, Mizone, and Vit brands in the earlier part of 2018. Marketing has reached out to Lion & Lion for comment.

In a statement confirming the move, Marjorie Garrovillo, vice president for marketing of Danone Aqua said that the brand was impressed with Lion & Lion’s depth of knowledge in the beverage category. She added that Lion & Lion’s data-first approach was the right way to optimise its marketing investments.

“We’re confident that their integrated approach to digital will strengthen our consumer and shopper engagement,” Garrovillo added.

“Working with great brands like Aqua, Mizone, and Vit will allow us to develop campaigns that will champion creativity and innovation in digital and drive business growth. We are excited to strengthen their digital presence through a strategic, data-driven approach to creative and social media,” Richard Roness, managing director, Lion & Lion Indonesia added.

In October last year, the agency was appointed by Danone as its digital partner for its early nutrition milk brands in Indonesia, namely Nutrilon Royal, Lactamil and Nutrilon Tailor Nutrition. The appointment is for at least one year and is for the Indonesia market.