Dada Chan heats up summer for Tao Ti

Tao Ti Telford will launch a set of three TV commercials next Monday to support the launch of its new summer product Passion Fruit Juice, featuring internet celebrity and long-term brand ambassador Dada Chan.Throughout the three commercials Chan sweats, bites her lip and drinks tea on a bed while making suggestive poses.https://vimeo.com/96170238https://vimeo.com/96170239https://vimeo.com/96170871PHD Hong Kong and Fox Production are behind the campaign, which is banking on a heavy social media push, notably on popular forum hkgolden.com."Social media has become the main channel for us to speak to our target customers - young generation," Vicky Wong, marketing manager of Tao Ti, told Marketing."The endorsement of Dada Chan is a reflection of our social media approach as she is one of the most famous internet celebrity especially on hkgolden.com."Along side the TVCs is a tutorial video circulating social media including its Facebook page and YouTube, as well as a narrative clips wrapping the new product with a story line.https://vimeo.com/96170241https://vimeo.com/96170240[gallery link="file" ids="50501,50502,50503"]CreditsClient: Tao TiCreative: Fox ProductionMedia: PHD Hong KongGeneral manager: Clement ChungBuying director: Phyllis LamPlanning manager: Wilson WongMedia executive: Alley WongMedia buyer: Carmen Yuen