Cycle & Carriage and BBDO create 'spoiler preventer' prior to Stranger Things airing

Cycle & Carriage (C&C) has unveiled a Stranger Things "Spoiler Preventer" browser extension to help netizens avoid spoilers ahead of the Season three release on 4 July.

Created as a browser extension, the Spoiler Preventer blocks out posts and mentions about the show on news sites, blogs and social feeds. According to the automobile company, it can adapt and be tailor-made to any trending news topic. Working with creative agency BBDO Singapore, C&C aims to promote Mercedes-Benz’s "Collision Prevention Assist" feature through this browser. This function is enabled to warn drivers and prevent accidental collisions.

Mateusz Mroszczak, ECD, BBDO Singapore said the team got to develop a tool using tech in a creative way to talk about a product feature, adding the job "doesn’t get better than that". Marketing has reached out to C&C and BBDO Singapore for additional information.

[gallery link="file" size="medium" ids="263957,263958"]

Stranger Things has been making headlines recently ahead of the new season airing. In 2020, the show is said to be getting its own mobile game.

Over the past few months, the Netflix show ramped up its partnership with brands working with the likes of Coca-Cola to bring back its 80s-themed “New Coke” for a limited period. Also leaving its bite marks are the folks at Burger King who have created the “Upside Down Whopper”, in partnership with Netflix, which will be made available in major cities in the US. Nike too released a new collection last month based on the show. As such, the global sports brand decided to follow the trend back in 1985, which is the year Stranger Things' Season three is set on.