Cuttable raises A$4.5m to scale AI ad-creative for ecommerce; total funding hits $10m

Ad tech startup Cuttable has raised $4.5 million in fresh funding to expand its AI-driven creative platform for ecommerce brands, bringing its total seed raise to $10 million.

The round was led by Square Peg with support from Rampersand and Previously Unavailable. It follows Cuttable’s initial $5.5 million raise 12 months ago, when the company began building its platform in “deep build mode.”

Cuttable positions itself as an AI creative agency for growing brands, offering automated ad production trained on the expertise of strategists from agencies including McCann, BBDO, Ogilvy and TBWA, alongside technologists from Atlassian, Me&U and A Cloud Guru.

The company says its platform can generate hundreds of performance-ready ads in minutes, giving ecommerce marketers the ability to scale creative output without relying on traditional production cycles.

On top of raising cash, Cuttable has also been bolstering its ranks, adding Paul Arena, ex-Ogilvy, as head of strategy, and former Meta executive Helen Crossley, who previously led global ad effectiveness at the tech giant. 

Cuttable claims it has already produced more than 10,000 ads in early tests with brands including Kogan, Wesfarmers, Medibank, DiDi, Powershop and Dabble. Since launching three weeks ago, more than 50 ecommerce brands - including Frank Body, Merry People, St Ali Coffee and Zorali - have begun using the platform.

Founder Josh Mihan of Mihan Aromatics described Cuttable as the new ChatGPT for advertising. “Founders and marketers doing their own ads, that’s the future. Cuttable is like giving your assets steroids. It’s going to change the game.”

The company says its focus remains on solving a common challenge for online retailers: limited budgets, ambitious growth targets and little access to top-tier creative support.