Crisis, risk and reputation PR firm launches in Malaysia

CorePro PR Services, a Malaysian specialist crisis, risk and reputation PR firm has started operations out of the KL City Centre (KLCC) hub.

CorePro is founded by Marcus McGee, managing director of one of UK’s largest franchised company, and in partnership with Neil Fraser (pictured left) and Stuart Rosman Tan (pictured right), who are both executive directors of the company.

Forming a team of Malaysian and international experts in media relations, communications marketing, branding and digital, it aims to cater to the growing industry demand for reputation management, brand building and crisis preparedness support.

Tan said: “CorePro answers the direct need for an experienced and independent Malaysian crisis communications agency with risk and reputation and profile-building specialisations."

While a number of agencies can offer crisis, issues and risk services in their offerings portfolio, CorePro is the go-to dedicated 24/7 consultancy, specialising in this field, he added.

Fraser said: “We’re breaking the norm of conventional agency thinking by combining totally customised and tailored trainings with traditional and digital services to improve corporate reputations, delivering real and tangible business benefits – promoting and protecting reputations to increase trust and ultimately drive profit margins."

"In an environment where we’ve witnessed the fragility of trust across all institutions, effective stakeholder engagement and targeted communications have become requisite business imperatives for all sectors. Frankly speaking, there has never been a more important time to protect and promote your brand, giving it a competitive advantage to stand up and stand out in a rapidly-changing environment.”