A year since the launch of Credit Suisse’s digital private banking platform in Asia Pacific, the bank has expanded the offering across countries and devices, along with new features and functionalities.
Credit Suisse extended the platform to clients in around 100 countries globally who have accounts and relationship managers based in Singapore, providing them with access to a range of features and information.
It has also made the digital platform available across multiple devices including the iPhone and web browsers, while adding new functionalities and features.
Furthermore, the number of clients using the digital private banking platform has increased drastically in the past year, it said, adding that clients have also been spending more time on the digital channel based on analytics.
The digital private banking platform was first launched in Singapore in March 2015 and it was designed to empower clients with round-the-clock access to comprehensive information about their accounts. It also personalises market insights and intelligence according to the user’s portfolio, while supporting them with trading tools that enables them to respond to moving markets.
Francois Monnet (pictured), Credit Suisse’s head of private banking, Greater China, and sponsor of the digital private banking project in Asia Pacific said: “Adopting an agile and incremental approach to developing the digital private banking platform in our Singapore Innovation Hub, Credit Suisse is committed to constantly refining its digital offering based on feedback from our clients and colleagues, testing and improving the features and enhancing the capabilities and functionalities."
"Clients’ experience, feedback and usage of the digital platform so far indicate that we have been able to meet their evolving needs for an integrated digital and direct channel experience.”
Young Jin Yee, Credit Suisse’s market group head Singapore, private banking said: “Increasing client adoption of the digital platform is gradually transforming the way our relationship managers interact with, curate content for and advise our clients."
"The digital channel is giving out clients better access to market knowledge and data customized to their portfolio and the expertise of the bank, which they can then act on. It also enables greater collaboration with our clients, giving our relationship managers deeper insights into their preferences and investment objectives. Our relationship managers are able to focus their time more on developing and delivering higher value-added advice and solutions to our clients, enabling them to serve our clients better.”