CPR expands SG footprint

CPR has expanded its Singapore office, following several new client wins, both locally and globally.

One of the biggest appointments comes from The Ascott Limited, an international serviced residence owner-operator. The Ascott Limited is a subsidiary of CapitaLand, one of Asia's largest real estate companies. CPR has been tasked with spearheading Ascott’s marketing, analytics, and loyalty initiatives as well as providing a central data warehouse to drive all electronic communications and analytics.

The expansion has resulted in the formation of a new division, ‘Special Projects,’ and the promotions of various employees within the company. Aloysius Choong was appointed as COO and Siti Raudha was promoted to CRM and business director. Other key promotions include Andi Yanto, IT director, Jasmine Tay, business controller, and Atikah Ishak, campaign manager.

CPR has also recently became part of the STW Network.

CPR founder Cameron Richards (pictured) told Marketing, that the expansion comes with hopes of unlocking new revenue streams home and abroad. The company’s next step will be to continue their expansion into the new markets of South East Asia.

“Our positive results were again delivered against a backdrop of difficult economic conditions and that we were able to grow our revenue and profit in a very tough economic environment has been a testament to the strength of our model & team and this further validates our strategy and vision forward,” said Richards.