The Oliver Group has won the retainer for Courts retail business in Singapore and Malaysia. The appointment is effective from 16 March in Singapore and 1 April in Malaysia.
The arrangement will see Courts collaborating with Oliver to cover strategy conceptualisation, creative and media fulfilment through a combination of both on and offsite resource to maximise contribution.
As part of its remit, the agency has been tasked with developing a long-term consumer value proposition for Courts that continues to reinforce this positioning through all integrated and tactical executions.
Courts joins the growing list of global & regional clients such as Google, adidas, Starbucks, AXA, BMW, 3M and Pepsico who are embracing the OLIVER model as a more effective integrated solution.
Under this arrangement Courts will use Oliver’s onsite staff in both its Singapore and Malaysia offices to achieve better results through a more strategic delivery, supported by regional brand planning from Oliver Singapore and Oliver London.
Terry O’Connor, Group CEO of Courts Asia said: “The Courts team is excited about the partnership with Oliver as they have demonstrated their ability to bring strategic, creative concepts to life with a strong executional delivery. In retail, the volume of promotional campaigns is high and we need an agency who understands that and can balance with long-term brand development work.”
Nick George, Oliver’s Asian partner added: “We’re naturally thrilled to be chosen by a forefront retailer like Courts to show how our proposition is totally relevant for today’s modern clients. Increasingly, marketing teams are opting for a streamlined agency model as it has proven to be more effective for an integrated campaign execution.
Oliver is a global agency that currently employs 700 staff out of seven global offices.