The Council of Public Relations Firms of Hong Kong (CPRFHK) has appointed its new board for 2017/18 to drive its mission of fostering growth, innovation, and effectiveness in the public relations and communications profession in Hong Kong.
Counting over 30 PR and communications agencies and consultancies as members, it aims to strengthen the council’s ability to shape and impact the future of the PR industry in the territory.
The new board came into effect in June 2017, with the following appointments:
Chairperson: Kiri Sinclair, managing director, Sinclair Communications
Deputy chairperson & treasurer: Rosemary Merz, vice president & managing consultant, Text100
Events chair: Felix Poon, founder & managing director, Vis Communications Consultancy
PR & marketing chair: Marc Sparrow, executive director, Golin
Honorary secretary: Rachel Catanach, president & senior partner, Greater China, FleishmanHillard
Education & mentorship programme chair: Dr. Simeon Mellalieu, partner, client development Asia Pacific, Ketchum
The board welcomes the winner of CPRFHK’s annual young PR professionals competition Adrian Wong, junior consultant of Finsbury, as young professionals representative.
Newly appointed chairperson of CPRFHK, Kiri Sinclair, managing director of Sinclair Communications, said: “Our vision is to bring the PR industry together to demonstrate the value of effective public relations to the wider business community. As social, digital and mobile continue to transform how people consume information, public relations and brand communications has evolved. This change presents lots of opportunities, but also risks for brands, such as becoming embroiled in fake news or geo-political tensions. The role of the Council in advocating for the PR industry, promoting ethical, responsible and effective communications, is more relevant than ever.”