Corvi LED, a research and development firm in the LED lights industry has media duties to MEC India. MEC won the account after a multi-agency pitch, and will manage all traditional and digital media outlets. The account will be handled by the team in Mumbai.
"We are delighted to appoint MEC India as our media partners. The team understands our business and have developed a promising media strategy. We are confident that the strategy will enable us to grow in this emerging segment. We are excited to take the brand to the next level along with MEC,” said Vimal Soni, founder and director, Corvi LED Light.
“The LED industry is in a growth stage as consumers have become more conscious about saving energy in their homes. It is a great opportunity for us to partner with them and provide our expertise through strategic thinking and media solutions in making lighting in India more energy efficient," Mukti Kumaran, general manager of West, MEC India, said.