Correction: Carlsberg taps new PR agency

In the article ‘Carlsberg taps new PR agency’ of 6 July 2017, it was incorrectly stated that "the account was previously handled by local PR firm Six Degrees", whereas up until July 2016 Six Degrees only provided PR and event support for a number of specific Carlsberg campaigns, especially regarding celebrity appearance arrangements, and has never supported Carlsberg Hong Kong’s other brands, such as Erdinger, Kronenbourg 1664, and HK Yau.

WE Communications currently works with Carlsberg Hong Kong on a project basis, which started in 2014 for the brand’s Erdinger Oktoberfest. The agency then took on additional PR responsibilities on a number of projects for brands within the company’s beer and beverage portfolio.

The original article has been taken down to ensure accuracy.