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Convoy goes by land, sea, and air in “Grow Your Money!” campaign

Financial services group Convoy Global Holdings has launched a campaign with an energetic transport theme titled “Grow Your Money! Make your financial choices easier”

The campaign is making use of Hong Kong-wide outdoor advertising, with huge banners and public transportation vehicle ads featuring the “Grow Your Money” slogan, as well as numerous mobile ads.

Convoy’s offerings include insurance, MPF, units trusts, securities, money transfer and mortgages and is a strategic investor in fintech. With imagery themed around sailing, cycling, and gliding, covering the land, sea, and air, Convoy’s ads are attempting to convey that it will cover the entirety of a customer’s financial journey.

Ms. Almond Wong, Group Chief People and Culture Officer at Convoy Global Holdings Limited, said “The latest branding campaign helps the general public understand better of Convoy’s role as an all-round money manager. We offer a comprehensive and customised financial blueprint for our customers and make their financial choices easier. We truly understand customers financial needs and are dedicated to helping everyone realise their financial goals across every life stage.”

As part of the larger campaign, Convoy will be holding a “Green Money Experiential Workshop” on 21 and 28 March 2019 in Tai Koo Shing. The workshops aim to promote responsible money management to promote growth, with a sustainable lifestyle. Supporting Organisations include Redress, Urban Spring, The Green Earth, and RunOurCity.

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