Content Malaysia Pitching Centre launched

Malaysia is making creativity and a push for local content creation its new ambition.

Recently Communications and Multimedia Minister Datuk Seri Ahmad Shabery Cheek announced the opening of the Content Malaysia Pitching Centre.

The centre’s objective, according to its website, is to match content creators to the right funding assistance, the right buyers and distribution channels. This is supported by workshop activities, masterclasses programmes, and creative community events that aim to help content creators grow and cultivate local talent.

“We at The Content Malaysia Pitching Centre bring creative minded people together to create real connections and increase productivity,” it said.

“We facilitate content creators to spur the proliferation of all types of creative content, from three-minute videos for YouTube to million ringgit movie productions. We support talent development via masterclasses and training for business projects and people management skills.”

According to reports on The Star, the centre has been created to “stimulate creative content in the country as Malaysia’s creative content market size is RM7 billion, but only 15% is local content”.

Local creative talents can ask for financial support starting from RM100 in the areas of film, TV, music, YouTube, gaming and others.

The minister was also quoted in the article saying that in the past, those with creative ideas may have found themselves in a pickle in a bid to get funding for their projects.

This centre, hence, will work to be a “one-stop centre where representatives from four agencies are gathered under one roof” to allow for convenience.

These four agencies under the pitching centre include the National Film Development Corporation Malaysia (FINAS), Malaysian Communications and Multimedia Commission (MCMC), Multimedia Development Corporation (MDeC) and Radio Televisyen Malaysia (RTM).