Constant has announced a plan to transition its business from a branding and design agency to a creative consultancy and venture studio.
Aiming at helping businesses create brands that can be grown globally through establishing unique brand propositions, the new agency direction has been in the pipeline for two years, with the senior team honing its skills and offerings to clients that include SOGO, Swire Properties, Steelcase, and New Balance.
Since 2012, Constant has helped create and modernise more than 40 brands across the region, including New Balance, SOGO, Eu Yan Sang, Nikon, and Sino Group, to name a few.
In those eight years, Tim Ho, co-founder and chief creative officer, and Tem Hansen, co-founder and strategy director, have seen a major shift in how CEOs and CMOs work with their creative partners in the region.
Speaking of the transition, Hansen said: “Clients are seeking collaborative teams that think beyond good design. Now more than ever, they need problem solvers and real business solutions. Teams that can merge design thinking with commercial acumen can drive growth. We build business logic and brand propositions rooted in consumer insights to ensure that brands can stand the test of time.”
Headquartered in Hong Kong, and with an office in the design capital of Copenhagen, the agency hopes to see more investment and consideration for building strong brand foundations over short-term wins and campaigns to provide more stability during these times of uncertainty.
With experience in Copenhagen, London, Singapore, Ho Chi Minh City, Tokyo, Los Angeles, Shanghai and Hong Kong, the multinational team within the agency hopes to see a new wave of China and Asia-owned businesses target global audiences.
Ho added: “Design to us, is not just the brand cosmetics. It’s how you design a business, the team, your culture. Everything influences a brand from the core to the surface. To us, this is what proper branding is and this is how we create brands that thrive. The past several months has been the best opportunity for brands to reassess what their proposition and offering is.”