Connor’s Stout Porter gets straight to the pint

Connor’s Stout Porter by Carlsberg has launched a campaign built around the idea of ‘straight to the pint’.

Created by Havas Worldwide, it targets consumers between 25-40 years old and aims to position Connor’s Stout Porter as a no-nonsense beer that is made just right.

Havas’ creative team spotted the trend of many of the beer brand’s competitors asking people to achieve grandness, instead of highlighting the purposeless and candid interactions many consumers look for with beer.

As such, the agency came up with a solution that is aimed at inspiring people to immerse themselves in these candid, purposeless interactions with people they’re close with.

The three-month long campaign was launched nationwide in April, running across digital, print and OOH platforms. Chalkboards were placed outside pubs and bars, inviting customers to come in and enjoy a pint of Connor’s Stout Porter.

The agency also created an event called “A Night Made Right”, a nightlong of games, contests and casual fun for groups of friends organized at bars across Malaysia.

During the event, a promotion called “Pay What’s Right” ran, where there is no fixed price for a pint of Connor’s Stout Porter and customers paid whatever they felt was right for a pint. Other activities during the event included “Slide-for-a-Pint”, where customers slide a pint of Connor’s Stout Porter on a table and win free pints if they manage to get the pint within target.

Read More News

in China by


中国领先视频网站优酷土豆集团公布新的组织架构,以及新人事任命。 在新架构下,该公司成立合一文化BU(事业部)和创新营销BU,形成优酷、土豆、合一影业、云娱乐、合一文化、创新营销六大BU。 合一文化聚焦在电视剧产业的制作和投资,以及创新型网生内容的制作﹔而创新营..


Leave a Reply

You must be logged in to post a comment.