comScore-The Trade Desk integration kicks off

WPP’s Xaxis became the first APAC agency to use comScore-The Trade Desk integration platform to measure digital campaign performance.

The integration allows media buyers to measure digital campaign delivery performance by leveraging comScore validated Campaign Essentials directly within The Trade Desk’s buying platform.

comScore inked a global partnership with The Trade Desk, Inc which enables independent, streamlined campaign delivery and validation insights, and brings key comScore digital campaign insights directly to programmatic environments in Asia, Australia, Canada, Europe and the US.

“The Xaxis platform is about reaching and engaging audiences at scale in an efficient manner,” said Michel de Rijk, CEO, Asia Pacific at Xaxis.

“The comScore-The Trade Desk integration is a big step forward in combining ad delivery and ad effectiveness measurement into a seamless, scalable process."

"This workflow integration will provide clients with the key metrics they need to evaluate daily campaign performance. By making these vCE metrics available in programmatic environments like The Trade Desk, advertisers and agencies can seamlessly evaluate the impact of their advertising spend.” Joe Nguyen, senior vice president, Asia Pacific at comScore, said.