While TVB is doing its best to distance the Miss Hong Kong Beauty Pageant from the plight of Chinese White Dolphins, Compass Visa is doing the opposite.
With nearly 100,000 fans on Facebook, Compass Visa is set to launch a “Love Ruby” campaign on the social media platform next Friday, where the company will donate HK$1 to WWF for each fan’s “like”, “share” or “comment” on related posts.
“We see a lot of our customers use credit card to make donations. Social media is a great platform to acquire more potential customers who have the same intention, and a chance for us to promote as a community-caring brand,” said Bernard Chan, head of Compass Visa.
Apart from driving collective response to raise the community awareness on securing the future of Ruby and her kind, the social media push, according to Chan, also helps Compass Visa to engage better with customers and expand the fans base.
“Compass Visa has always been committed to support environmental movements as we had a similar campaign partnered with SPCA (Society for the Prevention of Cruelty to Animals) earlier in June and it has successfully driven a high level of awareness on our Facebook page,” he added.
As part of the campaign, a “Vote Ruby” icon, which will trigger also HK$1 donation to WWF, will also be integrated with Compass Visa’s current lucky draw program on its website in an attempt to increase credit spending.
The campaign will last until August 31, 2013.