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Communication managers highly sought after in sales and marketing

Corporate communications managers or assistant managers are one of the most sought after roles in the sales and marketing sector this year and can earn anywhere from SG$4800 to SG$6000, according to Kelly Services 2019 Singapore Salary Guide.

Analysing latest job placement data on Kelly, Capita and PERSOL Singapore databases, the report found that communication skills, along with expertise in analytics, digital, and change management, are highly sought after. This trend comes as companies across industries are looking for strategic talent to help accelerate their digital transformation journeys, said the press release. Other popular roles are digital marketing specialists (SG$4500 to SG$6000), market data analysts (SG$3300 to SG$5700), and regional marketing managers (SG$8500 to SG$10,000).

Omnichannel marketing, in particular, has gained much prominence within the industry, as brands are increasingly expected to be involved at every touch point of the consumer’s journey and marry all marketing and sales channels into a seamless and integrated experience for consumers.

“Sales and marketing professionals who keep their finger on the pulse of industry developments, are quick to learn and adapt, and can implement holistic strategies across marketing channels will be highly valued assets to any organisation,” said Foo See Yang, managing director and country head of Kelly Services Singapore.

Meanwhile, two key trends, social media and influencer marketing, have come to the fore in the digital space. Marketers are faced with new challenges as social media constantly evolves and becomes more sophisticated. For instance, the report cited the shift towards ephemeral content such as Instagram stories, and the rapid rise of completely new social media platforms as others start to fall.

Additionally, Kelly Services said the influencer marketing is nearing a “saturation point” with scores of influencers and influencer marketing agencies entering the scene, and an array of branded content flooding social media feeds. Brands and marketers are therefore, challenged to cut through the clutter with creative content and explore new ways to engage influencers and effectively leverage their influence.

According to the Kelly Services 2019 Singapore Salary Guide, Singapore’s accounting, engineering and technical, customer service, and healthcare sectors will see the strongest job-growth this year. The increase in employment opportunities will be driven by stronger demand for services, coupled with a decline in manpower and specific skill sets. To land in those in-demand roles, job seekers are required to possess a combination of hard and soft skills.

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