Comfort spreads motherhood moments

Total Homecare's Comfort Ultra Pure has launched a Facebook campaign to capture special motherhood moment in conjunction with Mother's Day from 6 May to 9 June 2013.

Targeted to mothers, participants only need to create a beautiful Facebook cover photo which celebrates a moment of pure love with their children, who are aged four and below, by using the Mum's Pure Love app.

"We want mothers to share their journey of motherhood and to spread this special love to those who have never experienced it," says Total Homecare senior brand manager Cindy Tan.

For every 10 new ‘Mum's Pure Love' app users, Comfort will donate RM5 in cash to Rumah Kanak-kanak Ini Di Sayangi (K.I.D.S) which is a home where orphans and children who are abandoned, abused and neglected are given shelter, love and care. Comfort aims to raise up to RM5,000 through this charity campaign.

Mothers supporting Comfort's charity efforts by inviting the most number of friends to use the app will be recognised as Charity Champions and stand to receive attractive rewards from Comfort and contest co-sponsors, Babylove and Philips Avent.

The app can be accessed on