Collins Stationery has launched a new campaign in honour of the company's 200-year anniversary in Singapore, UK, Australia and Japan. In addition to commemoration, the campaign also celebrates the company's Scottish roots from its Presbyterian founder, William Collins, to the fundamental goal of igniting a love for the craft and use of high-quality stationery across the globe.
The campaign consists of a series of brand films as well as limited edition notebooks and was done in collaboration with Superunion and Lights and Shadows Productions.
The brand film series documents Collin's Stationery's milestones from it's inception in 1819 to the present. The animation is hand-crafted utilising paper and intricately designed to allow viewers to embark upon an unconventional journey through the company's heritage.
CEO at parent company, Nippecraft, Connie Chan said the agency delivered creative excellence and a sense of craft that is authentic to the brand's heritage. "The team combined remarkable passion with their in-depth understanding of the brand story to apply their wide-ranging capabilities in bringing the strategy to life," she said.
Meanwhile, Superunion's creative director, Scott Lambert said: "It’s a pleasure to work with the team at Collins; they are receptive, collaborative and ambitious. He added that the brand's rich heritage made it easy to formulate ideas.
Superunion's client director Danley Stone added that their long-standing relationship with Collins Stationery has seen a developed trust in Superunion's creative autonomy over campaign projects. "We are thrilled to bring the Collins story to life through these beautiful brand videos, and we feel the quality and creativity speaks to the brand’s impressive heritage and narrative."
Check out the videos here: