Colliers has unveiled a new visual identity featuring a redesigned logo and matching design elements.
The four key components of the redesign include the updated logo that removes "International"; a bluer, more vibrant colour palette, updated typography, and an "energised and modern" design that incorporates Colliers' "accelerating success" tagline.
The redesign marks an evolution for the logo alongside the Colliers brand as a modern company for today's digital era.
“Our expert advice leads the industry into the future and how we represent ourselves reaffirms our position as market leaders and supports business growth. The changes we’re introducing today reinforces our commitment to accelerating the success of our clients and shape our industry presence," said John Kenny, CEO, Asia Pacific.
“The Colliers brand is more than our name – it’s our enterprising culture, mission and values. It’s how we interact every day with clients and how we represent ourselves visually. Today is a significant milestone for our business as we strengthen our presence within the industry and broaden our public profile,” added Becky Finley, global chief brand and people officer.