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Collab Asia raises US$7.5m in funding, embarks on localised content push for Asia

Collab Asia raises US$7.5m in funding, embarks on localised content push for Asia

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Collab Asia, a digital media company and social media influencer network, has raised US$7.5 million in Series B funding in a round led by Gorilla Private Equity. Collab Asia has set up offices in Seoul, Tokyo, Jakarta, Hong Kong, Manila and most recently Singapore, and is already managing over 1,800 YouTube channels in key Asian markets. The channels encompass a cross-section of interests including gaming, beauty, music, lifestyle, animation, comedy and other formats of engaging, viral content to over 155 million subscribers, while generating over 2.5 billion monthly views on YouTube alone.

Collab Asia will use the funds to create localised content for Asia and focus on helping creators and content companies produce, distribute, monetise, and build audiences across multiple digital platforms. The office in Singapore will serve as a regional hub for Southeast Asia, and also serve advertisers looking to expand their marketing initiatives in the digital space across the APAC region.

Other investors include Samsung Ventures (Korea), PKSHA SPARX Algorithm Fund L.P. (Japan), NCORE VENTURES (Korea), and Silicon Valley-based Altos Ventures). This latest investment follows a US$3 million Series A funding round in 2017 from Altos Ventures.

Eugene Choi, CEO and co-founder of Collab Asia said: “Collab Asia set out to put creators first, so this Series B round of funding is a big milestone toward connecting creators with brands and other business opportunities to extend their reach and revenues.”

Allen Lee, COO and co-founder, Collab Asia, said: “Our first round of funding allowed us to prove that our business model works in every Asian market that we enter. We’re excited to continue our growth in each of our markets and strive for leadership in each business segment.”

Collab Asia will continue to leverage its strategic relationship with Collab Inc’s affiliated presence in Los Angeles and New York to become a global network for digital content creators, audiences, and brands. After spinning off from Collab Inc in 2017, Collab Asia applied the know-how and experience gained from seven-year-old Collab’s digital content production, distribution, monetisation, and audience-building systems to capture explosive growth opportunities in the emerging markets of Asia.

The company has even extended its business to China by working with platforms such as Duoyin, Bilibili, Toutiao, iQiyi, Baidu’s Haokan, and Tencent Video, and also effectively bringing Chinese content and creators to the rest of the world.

Han Kim, managing director at Altos Ventures said, “Today’s consumers crave freshness and authenticity. Influencers and user-generated content leverage social networks to deliver these, and brands are fast realising the value of companies such as Collab Asia as important change agents. We are excited to be on board with the Collab Asia team to drive developments and quality in content marketing.”

 

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