Colgate-Palmolive secured three gold, five silver and two bronze awards and was duly crowned the “Marketer of the Year” at the Philippines’ 3rd edition of the Marketing Excellence Awards.
The multinational consumer products company wowed the audience with their innovative marketing campaigns of Palmolive Naturals: Turn #HaaayToBuhayNaBuhay, Love All Smiles - Pride Month, Palmolive Metaverse (Palmolive Online Positivity Hub), and Colgate-Palmolive Philippines' Marketing Transformation, featuring their brands Colgate and Palmolive Naturals. They topped numerous categories, including Excellence in CSR / Cause Marketing, Excellence in Customer Engagement, and Excellence in Integrated Marketing.
In joint second place were HONOR Philippines with four gold and one silver, SM Supermalls with three gold, two silver, and two bronze, and Villarica Pawnshop with two gold, four silver and two bronze. HONOR Philippines, with their campaign HONOR X9a 5G reigned over categories, such as Excellence in Content Marketing and Excellence in Experiential Marketing. SM Supermalls, with their campaign SM Supermalls: You're Always Welcome Here dominated categories Excellence in Event Marketing and Excellence in Brand Strategy. Villarica Pawnship, with their campaign SURE, also dominated categories such as Excellence in Consumer Insights / Market Research and Excellence in Media Strategy.
Other notable wins included Kenvue Philippines, JNTL Consumer Health (Philippines), PepsiCo - Gatorade, RLC Residences, AIA Philippines, DOST - Technology Application and Promotion Institute, Nestlé Philippines, and Teleperformance Philippines.
Check out the full list of winners here.
Judged solely by an independent panel of respected client-side marketers, MARKETING-INTERACTIVE’s Marketing Excellence Awards has become the premier platform for brands to showcase their marketing excellence across the Philippines.
Marketing-Interactive would like to extend a huge thank you to our judges who put in the time and effort to thoroughly review and score every single entry.
Congratulations to all of our finalists and outstanding winners during such a challenging year – we look forward to seeing what you’ve got at #MarketingExcellenceAwards 2024!
Get the daily lowdown on Asia's top marketing stories.
We break down the big and messy topics of the day so you're updated on the most important developments in Asia's marketing development – for free.subscribe now open in new window