Colgate, HKDA and Mannings partner up for immersive health pop-up

Colgate has joined forces with the Hong Kong Dental Association and Mannings to launch Hong Kong’s first-ever TOTAL Periodontal Health Lab at Olympian City. 

Running from 12 March to 18 March, the pop-up activation precedes World Oral Health Day (20 March) and aims to instil a "prevention over cure" mindset among the public. By encouraging proactive defence against periodontal disease, Colgate seeks to leverage its professional expertise to promote holistic health across Hong Kong’s community.

The initiative responds to a significant gap in public awareness around early warning signs of periodontal disease—such as gingival bleeding and swelling—while highlighting the critical link between oral hygiene and overall physiological function. 

The campaign is underpinned by medical research showing that bacteria from inflamed gums can enter the bloodstream, potentially connecting periodontal issues to chronic conditions like cardiovascular disease and diabetes. By addressing these often-overlooked symptoms, the collaboration aims to educate the public on how oral health serves as a vital indicator of total physical wellbeing.

Central to the initiative is the core message: “Healthy bodies start with healthy gums.” Through an immersive "Play + learn" experience, the event offers a comprehensive suite of services, including real-time periodontal screenings, complimentary dental consultations, and expert seminars. Complemented by three interactive challenges, the activities are designed to help citizens identify hidden oral risks through a multi-sensory approach. Ultimately, Colgate aims to empower the public to build a robust health barrier from the gums up, ensuring comprehensive protection for long-term wellness.

The TOTAL Periodontal Health Lab features two core evaluation components: Real-time periodontal screenings and complimentary professional dental consultations. By combining clinical precision with an interactive format, these pillars create a sophisticated diagnostic environment, allowing participants to gain unprecedented insight into their gingival health through a seamless, science-driven journey.

To address the primary cause of periodontal disease—dental plaque, often invisible to the naked eye—the event debuts a clinical-grade plaque detector. Using advanced optical imaging technology, it instantly reveals bacteria hidden between interdental spaces and along gingival margins, enabling participants to visually identify blind spots in their oral hygiene routine and gain an immediate, data-driven understanding of their periodontal health.

On 14 and 15 March, the event will feature the cutting-edge Gum AI oral health assessment system, a proprietary technology developed by a leading university dental research team. Driven by scientific innovation and a long-standing commitment to Hong Kong’s public health, the team is dedicated to advancing the equalisation of oral healthcare services—ensuring professional oral health protection becomes more accessible, affordable, and inclusive for all.

As part of the on-site complimentary oral hygiene guidance service, participants can simply use a smartphone or tablet to capture images of their oral cavity. Powered by Gum AI’s advanced big data analytics, the system simultaneously evaluates gingival health while translating complex clinical indicators into clear, user-friendly assessment reports. This initiative enables the public to experience the convenience and precision of digital oral care solutions first-hand.

Upon completion of a professional consultation, participants will receive a tube of Colgate Total Plaque Intense & Gum Repair and exclusive brand vouchers.

By facilitating these in-depth, face-to-face interactions between healthcare professionals and the community, Colgate aims to empower citizens with professional strategies to prevent periodontal disease at its root. This initiative is a core reflection of Colgate’s mission: Protecting the holistic health of Hong Kong through professional care.

Beyond clinical assessments, the TOTAL Periodontal Health Lab features three interactive challenges designed on evidence-based scientific principles. These activities enable the public to gain accurate oral hygiene knowledge through a dynamic, engaging format. Participants who successfully complete the challenges can collect "Healthy teeth stamps" to redeem a curated selection of rewards, including Colgate Total Plaque Intense & Gum Repair and exclusive brand vouchers.

MARKETING-INTERACTIVE has reached out to Colgate for more information. 

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