Coleman Japan appoints Geometry Global Japan as brand agency

Coleman Japan has appointed Geometry Global Japan as its brand agency. Following the move, the agency will be in charge of developing and planning creative communications and strategies as well as strengthening Coleman’s multi-channel shopper relationship.

According to Coleman Japan, it hopes to further enhance its brand value and broaden the country’s camping market through the partnership.

“Geometry Japan clearly demonstrated their understanding of our ambition and of the evolving needs of Japanese campers. Through our partnership with them, we will continue to grow the Coleman brand and help further develop the camping market in Japan,” Yutaka Nakazato, president of Coleman Japan, said.

“It’s a great honour to partner with this innovative brand. Coleman in Japan has played an important role in making camping a joyful experience and we believe that its growth will enrich the life of Japanese campers,” Ichiro Ota, CEO of Geometry Global Japan, said.