Cohn & Wolfe promotes Jonathan Tan to associate MD

Brand communications agency Cohn & Wolfe has promoted Jonathan Tan to associate managing director of its Malaysia office.

In his new role, Tan will be responsible for the overall performance and growth of Malaysia’s operations including client satisfaction, new business and professional development. Tan will report to Adrian Lee, group managing director for Cohn & Wolfe Southeast Asia.

Prior to joining Cohn & Wolfe, Tan led the Technology and Consumer Practices at Fleishman-Hillard Kuala Lumpur.

According to the agency, since joining the team in 2010, Tan has helped Cohn & Wolfe Malaysia become one of the best performing offices in the Asia Pacific region, posting consistent year-on-year double-digit revenue growth and a client retention rate of over 90%.

The agency now provides integrated services for brands such as BMW, Colgate-Palmolive, Tetra Pak, 3M, AkzoNobel Dulux, and Nestle Ice Cream.

“Cohn & Wolfe Malaysia was the fastest growing market in our Asia-Pacific region this past year,” said Angelina Ong, President, Asia-Pacific, Cohn & Wolfe. “Thanks to Jonathan’s steady leadership, the team in Malaysia has shaped creative, truly integrated campaigns for some of today’s biggest brands – expanding Cohn & Wolfe’s reach not only in Malaysia, but across Asia-Pacific.”

To help drive Cohn & Wolfe’s aggressive growth strategy for the Malaysian market and deepen its expertise across industries, the agency also appointed Vanitha Mani Thevaratnam as account director and promoted Kiranjeet Kaur and Crystalbelle Lau to associate account director and senior consultant, respectively.

Thevaratnam brings eight years of integrated marketing communications and event management experience, including consumer marketing roles at Weber Shandwick and Dentsu Aegis Network Malaysia. Kaur and Lau have played significant roles in retaining key clients and leading innovative campaigns that have contributed to the region’s tremendous success.