Coca Cola has launched its first Coca Cola clothing line in Malaysia.
A spokesperson from the brand said that this was a “great opportunity to stretch the brand to apparel" by capitalising its already well known status to "gain market share with little entry cost.”
Malaysia will be the first country in Asia Pacific to launch the line, and the spokesperson added that this was because the Malaysia market was a matured one for the brand.
The Coca-Cola Preppy Collection also has a custom printed Coca-Cola depicting the brand's 128 years of slogans from "It's The Real Thing" to "Always Coca-cola". This collection will have a range of hoodies, pullovers, long-sleeved shirts, short-sleeved shirts, polo shirts, round neck T shirts, singlets, dresses, shorts, Bermuda shorts, chinos, jeans, leggings, sweatpants, home shorts and boxers.