Social Mixer 2024 Singapore
marketing interactive Content360 Singapore 2024 Content360 Singapore 2024
This CNY film by Maxis will make you want to call your loved ones

This CNY film by Maxis will make you want to call your loved ones

share on

Malaysian telecommunications company, Maxis has launched a Chinese New Year film that aims to remind consumers to have deeper conversations with their loved ones.

The campaign film features actor Jack Tan, DJ Maq Lai, DJ Yoon Ng and former national badminton player Goh Liu Ying as they get tasked with having a heart-to-heart phone call with a loved one.

Don't miss: These are the best CNY ads in Malaysia for 2024

As the four individuals shake off their nerves to make their phone calls, the opportunity to get certain matters off their chest results in emotional and heart-warming exchanges.

For example, Ng has always wanted to reach out to her sister who has been balancing work while taking care of their dad since he had health issues last year. Through the phone call, Ng worked up the courage to lend a helping hand to her sister who she feels has been doing so much for the family.

Meanwhile, Tan called his partner and revealed that he was afraid she may not need him anymore after she wanted to sort out her tyre by herself. As the couple reaches a resolution, Tan notes that he felt better after having that conversation.

“This year, our brand video revolves around the theme of making CNY celebrations even more special by creating more meaningful connections with our loved ones by expressing what’s in our hearts,” said a representative from Maxis.

As the audience witnesses the emotional exchanges that happen over the phone, Maxis drives home that sometimes a call is all it takes to form deeper connections and grow closer to our loved ones.

Maxis has also been involved in growing the rate of digital adoption among Malaysian small and medium enterprises (SMEs). It recently collaborated with Public Bank to promote digitalisation among SMEs via a joint awareness programme.

Maxis and Public Bank will pave the way for SMEs to access digital solutions, together with the financial assistance to implement them. In tandem, both companies will jointly engage their respective customers through on-ground and online activities. These include activities such as awareness talks across Public Bank's branch network.

Related articles:
Maxis and Public Bank advance digital adoption among Malaysian SMEs
Maxis to sign 5G access agreement with DNB
Maxis opens its innovation centre to harness the potential of advanced technologies

share on

Follow us on our Telegram channel for the latest updates in the marketing and advertising scene.

Free newsletter

Get the daily lowdown on Asia's top marketing stories.

We break down the big and messy topics of the day so you're updated on the most important developments in Asia's marketing development – for free.

subscribe now open in new window