CNN International Commercial (CNNIC) has appointed Karen Vera as creative lead for Create, Asia Pacific.
Based in Hong Kong, Vera is responsible for leading CNNâ€™s in-house brand studio Create across the APAC region. She will be working closely with CNNICâ€™s ad sales, content sales, licensing, audience and data teams to develop solutions for commercial clients.
Prior to joining Create, Vera worked as executive producer, media solutions at Yahoo Asia Pacific, where she developed branded content for clients such as Proctor & Gamble, Audi, Sony, Samsung and Singapore Airlines.
She was also creative lead at PRISM Content Factory, a WPP agency that developed and executed branded content for Ford vehicles and technology in nine markets in Asia Pacific.
Sunita Rajan, senior vice president, advertising sales, Asia Pacific, CNN International Commercial said, â€śCNNICâ€™s brand studio Create is an integral part of our success story and Karenâ€™s industry knowledge and skill set will be a great value add to the team here in Asia.â€ť